Fact sheet #8 – AI & Competitiveness: Salling Group

This business case highlights how Salling Group uses a centralised AI-driven pricing model to optimise markdowns for products nearing expiration.

By analysing historical sales data, the system recommends context-specific discounts that reduce food waste, improve pricing consistency, and strengthen bottom-line performance – while keeping human oversight central.

The gradual rollout, strong management support, and continuous employee feedback were key to building trust and impact across stores.